Switch How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard [Audiobook, Unabridged] [Audio CD]







Authors Chip Heath, Dan Heath (Author)

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Product Description
The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.

Product Details
# Audio CD
# Publisher: Random House Audio; Unabridged edition (February 16, 2010)
# Language: English

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Reviews


They are passionate and it shows through their clear writing and well researched book. They direct readers to simple (but not easy) steps to improve and change whatever it is that needs change. The book will give you insight into how to change things whether they are in your work, family, or personal life. Like their previous brilliant book, "Made to Stick", they boil down their advice to steps that can be quickly remembered and thus considered. In "Switch" they advise readers to consider three elements for change. The three factors are the "Rider" which is the rational side of individuals. Second is the emotional "elephant" and finally you have to "clear the path" for the change to succeed.

The book is filled with story after story illustrating the concepts. I found it refreshing that the book presents new stories. It seems that so many modern business book rehash stories already told in other books. These authors are clearly involved in multiple organizations and have contacts that allow them to gain insights others have not seen before - or at least insights that have not before been collected into one pair of minds.

My favorite section of the book was the Direct the Rider section. I found the concepts clear and have a better idea of how I can find the bright spots (what's working), script the critical moves (provide clarity of expectations) and point to the destination (establish an end goal).