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Sunday, January 17, 2010

What the Dog Saw: And Other Adventures (Hardcover)

What the Dog Saw: And Other Adventures (Hardcover)







Authors Malcolm Gladwell

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Product Description
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?

In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point; Blink; and Outliers. Now, in What the Dog Saw, he brings together, for the first time, the best of his writing from TheNew Yorker over the same period.

Here is the bittersweet tale of the inventor of the birth control pill, and the dazzling inventions of the pasta sauce pioneer Howard Moscowitz. Gladwell sits with Ron Popeil, the king of the American kitchen, as he sells rotisserie ovens, and divines the secrets of Cesar Millan, the "dog whisperer" who can calm savage animals with the touch of his hand. He explores intelligence tests and ethnic profiling and "hindsight bias" and why it was that everyone in Silicon Valley once tripped over themselves to hire the same college graduate.

"Good writing," Gladwell says in his preface, "does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else's head."What the Dog Saw is yet another example of the buoyant spirit and unflagging curiosity that have made Malcolm Gladwell our most brilliant investigator of the hidden extraordinary.
Product Details
# Hardcover: 432 pages
# Publisher: Little, Brown and Company; 1 edition (October 20, 2009)
# Language: English
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Reviews What the Dog Saw: And Other Adventures (Hardcover)

WHAT THE DOG SAW is another collection of articles astutely written by Malcolm Gladwell, columnist for the New Yorkers and best-selling author of TIPPING POINT, BLINK, and OUTLIERS.

No one juxtaposes events or topics like Gladwell. He takes two apparently-unrelated topics and finds that weird intersection where they collide. He makes sense of the universe in a quirky, unconventional way which is invariably insightful, funny, and thoughtful.

In WHAT THE DOG SAW the reader is treated to a comparison and contrast of bomber pilots and mammograms, the secrets of marketing hair color and postwar America, plagiarism and creativity.

In addition, he is sometimes simply riveting. Writing about Cesar Millan and his gift of understanding dogs, Gladwell is beautiful, artistic and insightful. His essay on Enron did the impossible, brought into doubt the indubitable; the guilt of Enron and its officers. He writes powerfully, painstakingly and impartially about homelessness and the price of public programs.

He thinks critically, writes boldly, and muses wisely. Gladwell is smart. And thoughtful. And so is the reader for simply having read his stuff.

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